This Is How We Do It.
There are three factors we take into serious consideration when designing logos for our clients: simplicity, versatility, and appropriate.
Simplicity makes a logo design easily recognizable, versatile and memorable. In other words, you make your logo timeless. "Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. " — David Airey
Make It Versatile.
An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size. Ask yourself, is your logo still effective if it is printed...
In one color?
In reverse color (i.e. light logo on dark background)?
The size of a postage stamp?
As large as a billboard?
Appropriate Doesn't Mean To Explain.
A logo doesn’t need to say what a company does. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer. Etc.
This Is Our Process.
Time frame: 10 business days
In-depth market research
2 designs concepts to choose from
3 mock-ups per design (visual aid)
3 FREE revisions
Vector File (used for enlargement with no loss in quality)
Compressed File (digital purposes: websites and social media)
SOMETHING TO THINK ABOUT
Color is very subjective and emotional. This can distract from the overall design - say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements. Also keep in mind printing costs: the more colors you use, the more expensive it will be for the business over the long term.
"I Was Absolutely Floored By Their Service."
"I went through Kenneth Grant for my business logo and my end product was nothing short of perfect!!! James expertly articulated my vision and exceeded my expectations!"
- Ronda F.
There should be suggested questions you should inquire of a designer before contracting their services. Like: Do they have positive testimonials from previous clients? Do they follow a logo design process? How long would they take to complete your logo? Do they respond to your emails quickly? How do they communicate? These are just a few that we would love to take the time to answer with you . The process begins by simply filling out our logo questionnaire below.